Digital Marketing Specialist

We are looking for an experienced Performance Marketer who has hands-on expertise in D2C sales growth, E-commerce marketing, and Lead Generation campaigns. The ideal candidate should be capable of planning, executing, optimizing, and scaling paid campaigns while maintaining strong ROI and conversion performance.

Key Responsibilities:

• Manage and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other relevant platforms.
• Drive D2C sales, website conversions, and qualified lead generation through performance marketing strategies.
• Create and execute full-funnel marketing campaigns for customer acquisition and retention.
• Scale E-commerce campaigns while maintaining target ROAS, CPA, and profitability.
• Plan audience targeting, remarketing, lookalike audiences, and customer journey strategies.
• Set up and manage GA4, GTM, Meta Pixel, Conversion API, and conversion tracking.
• Analyze campaign data and prepare actionable performance reports.
• Conduct A/B testing on creatives, audiences, landing pages, and ad copies.
• Collaborate with designers, content creators, and developers to improve campaign performance.
• Monitor market trends, competitor activities, and platform updates.

Required Skills:

• 2–4 years of proven experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Demonstrated success in D2C sales campaigns and lead generation campaigns.
• Experience with Shopify, WooCommerce, or E-commerce platforms.
• Strong understanding of marketing funnels, CRO, attribution models, and remarketing.
• Hands-on experience with Google Analytics 4, GTM, Looker Studio, and tracking tools.
• Ability to manage and optimize advertising budgets efficiently.
• Strong analytical, reporting, and problem-solving skills.

Preferred Experience

✔ D2C Brands

✔ E-commerce Marketing

✔ Healthcare, Education, FMCG, Lifestyle, Beauty, or Consumer Brands

✔ Agency-side Performance Marketing Experience

What We Expect

✅ Proven case studies showing lead generation and sales growth

✅ Strong understanding of ROAS, CPA, CPL, CAC, and Conversion Optimization

✅ Ability to independently manage multiple ad accounts and campaigns

✅ Data-driven decision making and growth mindset

Application Requirements:

Please share:

• Updated Resume
• Campaign Case Studies / Portfolio
• Screenshots of Performance Results (if available)
• Current CTC
• Expected CTC
• Notice Period

Only candidates with proven experience in Performance Marketing, D2C Sales, and Lead Generation campaigns should apply.