Enterprise Digital Marketing

Key Responsibilities:

• 1. Account-Based Marketing StrategyDevelop and implement ABM strategies for high-value enterprise accounts
• Identify target accounts and key stakeholders within each organization
• Create personalized marketing campaigns aligned with client needs and business goals
• 2. Campaign Planning & ExecutionPlan and execute multi-channel campaigns (LinkedIn, Email, Paid Ads, Content Marketing)
• Collaborate with sales and business development teams to align messaging
• Manage end-to-end campaign lifecycle from ideation to execution
• 3. Content PersonalizationCreate tailored content such as case studies, presentations, landing pages, and email campaigns
• Customize messaging for different decision-makers (CXOs, Managers, etc.)
• 4. Data Analysis & OptimizationTrack campaign performance using analytics tools (Google Analytics, CRM tools, marketing automation platforms)
• Optimize campaigns based on data insights to improve ROI
• Generate reports and present insights to stakeholders
• 5. Client & Stakeholder ManagementWork closely with enterprise clients to understand their business objectives
• Build strong relationships with key decision-makers
• Act as a bridge between marketing, sales, and clients
• 6. Tools & Technology ManagementUse tools like HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, etc.
• Manage CRM data and marketing automation workflows
• Required Skills & Qualifications:Bachelor’s degree in Marketing, Business, or related field
• 2–5 years of experience in Digital Marketing or ABM
• Strong understanding of B2B marketing strategies
• Experience with CRM tools (Salesforce, HubSpot)
• Proficiency in paid media, email marketing, and LinkedIn campaigns
• Strong analytical and data interpretation skills
• Excellent communication and client-facing skills
• Preferred Skills:Experience working with enterprise clients
• Knowledge of marketing automation platforms
• Understanding of sales funnels and lead nurturing
• Ability to create data-driven strategies