Digital Marketing Manager

Key Responsibilities

Google PPC (Google Ads)

• Set up, manage and optimise Google Search, Display and YouTube campaigns
• Keyword research, ad copywriting and campaign structuring for maximum ROI
• Monitor CTR, CPC, CPA, ROAS and conversion rates
• Manage monthly ad budgets and track conversions via GA4 and GTM

Meta Ads (Facebook & Instagram)

• Plan and run paid campaigns — awareness, lead generation and retargeting
• Build custom audiences, lookalike audiences and retargeting funnels
• Create and test ad creatives (static, carousel, video, reels)
• Implement and monitor Meta Pixel for conversion tracking

Organic Marketing

• Execute SEO strategy to improve search rankings and organic traffic
• Manage content calendar — blogs, LinkedIn, Instagram and Google Business Profile
• On-page SEO: meta tags, interlinking, page speed optimisation
• Grow NexaChain's social media presence organically

Reporting

• Weekly and monthly performance reports for paid + organic channels
• Tools: Google Analytics 4, Google Search Console, Meta Business Suite

Requirements

• 2–5 years hands-on experience in Google Ads and Meta Ads
• Strong understanding of SEO (on-page, off-page, technical basics)
• Proficiency in GA4, GTM, Google Search Console and Meta Ads Manager
• Self-starter who can manage everything independently
• Bachelor's degree in Marketing, Business or related field

Good to Have

• Google Ads or Meta Blueprint certification
• Experience with HubSpot / Zoho CRM
• Basic Canva / video editing skills