Performance Marketing Manager

Role Overview

You’ll plan, execute, and optimize paid marketing campaigns across multiple channels to drive qualified trader sign-ups and challenge purchases at an efficient cost. This is a hands-on role for someone who lives in the numbers, obsesses over ROAS and CAC, and can turn budget into measurable growth.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google (Search, Display, YouTube), and other relevant channels to drive trader acquisition.

• Own core performance metrics — CAC, ROAS, CPA, LTV, and conversion rate — and continuously optimize toward efficiency and scale.

• Manage and allocate the monthly ad budget, ensuring spend is tied to clear performance targets.

• Build and run A/B tests across creatives, landing pages, and funnels to improve conversion.

• Partner with creative and content teams to brief high-performing ad creatives and copy suited to a financial/trading audience.

• Manage affiliate and influencer-driven paid initiatives where relevant, coordinating tracking and attribution.

• Monitor the funnel end-to-end (click → sign-up → challenge purchase → funded account) and identify drop-off points.

• Set up and maintain tracking, pixels, UTMs, and reporting dashboards for accurate attribution.

• Stay current on platform changes, compliance requirements for financial advertising, and competitor activity. • Report performance insights and recommendations to leadership on a regular cadence.

Requirements

• 3–4 years of hands-on performance marketing experience, ideally in fintech, trading, prop firms, iGaming, or other high-velocity D2C/online businesses.

• Proven track record managing paid budgets and hitting acquisition and ROAS targets.

• Strong command of Meta Ads Manager and Google Ads; experience with additional channels is a plus.

• Solid analytical skills — comfortable with Google Analytics, spreadsheets, and attribution/tracking tools.

• Understanding of full-funnel marketing and conversion rate optimization.

• Ability to interpret data and translate it into actionable decisions quickly.

• Familiarity with advertising compliance in financial/regulated industries is an advantage.

Nice to Have

• Experience marketing to a global, multi-geo audience.

• Knowledge of the prop trading / forex / CFD landscape.

• Experience with tools like Hyros, Triple Whale, or similar attribution platforms.

What We Offer

• A high-growth environment with real ownership and impact.

• Competitive compensation .

• A fast-moving, trader-first culture that values transparency and results.