BTL Marketing

JOB DESCRIPTION 

Company Overview: 

Sid's Farm is a passionate D2C brand dedicated to delivering 100% pure, high-quality 

dairy products. Since our inception in 2013, we've prioritized purity, quality, and safety 

in every drop of milk and dairy item we offer. Named after our founder's son, Sid, our 

company represents a father’s commitment to providing the best for families today and 

for generations to come. What began as a service for a few families has now grown to 

serve over 25,000 households. Our employees are at the heart of our success, and we 

are dedicated to nurturing their growth and development through continuous learning, 

mentorship, and ample career advancement opportunities. At Sid's Farm, we are 

equally passionate about maintaining high product standards and fostering a thriving 

workplace where our team can make meaningful contributions. 

As we expand into Hyderabad, Bangalore, Pune and more locations, Sid's Farm is growing 

rapidly. With a close-knit family of over 500 employees, we are excited to welcome more 

Culture Champions to help us tell our story of growth and innovation. 

Job Title: Event Management Intern/BTL Intern 

Department: Marketing 

Company: Sid's Farm 

Location: Malad East, Goregaon East, Kandivali East & Borivali East

Employment Type: Internship

Internship Stipend: ₹ 10,000 - 15,000 per month 

Internship Duration: 3 Months 

DOJ: Immediate

About Sid’s Farm: 

Sid’s Farm is a premium dairy brand committed to providing fresh, natural, and 

unadulterated dairy products to health-conscious consumers. With a robust presence 

in Hyderabad and a customer base of over 25,000 active clients, we are expanding our 

footprint through dynamic and impactful promotional events. Our goal is to raise 

awareness about the nutritional benefits of our products and promote a healthier 

lifestyle through community engagement and events. 

Role Overview: 

We are looking for enthusiastic Event Management Interns to support the planning and 

execution of promotional events. The role involves organizing events at 

various venues, including Resident Welfare Associations (RWAs), gyms, schools, and 

other locations. As an intern, you’ll engage with a wide range of audiences—parents, 

children, and health-conscious individuals—to advocate the benefits of Sid’s Farm 

products, particularly our fresh milk. 

Key Responsibilities: 

• Event Organization & Execution: Assist in organizing and managing promotional 

events at various locations. Handle logistics like venue 

arrangements, and decorations, and ensure all event materials (e.g., product 

samples, flyers) are ready for distribution. 

• Brand Advocacy & Customer Engagement: Interact with event attendees, 

communicate the benefits of Sid’s Farm products, and promote the nutritional 

value of fresh milk and other dairy offerings. 

• Interactive Event Activities: Assist in creating engaging activities, such as games, 

quizzes, and product tastings, to ensure that the events are enjoyable for all 

participants, especially children and families. 

• Market Research & Consumer Insights: Conduct informal market research 

during events to understand customer preferences and trends. Gather feedback 

through surveys and casual conversations to improve future events and product 

offerings. 

• Venue Relationship Management: Develop and maintain relationships with event 

venues and local partners to ensure smooth event execution and future 

collaborations. 

• Event Reporting & Analysis: Collect key event metrics (attendance, engagement, 

feedback) and compile reports for the marketing team to help improve future 

events and promotional strategies. 

Key Requirements: 

• Fluency in Marathi (Mandatory): A strong command of Marathi is essential, as you 

will be interacting with a predominantly Marathi-speaking audience. 

• Strong Communication Skills: Excellent verbal and written communication skills, 

with the ability to engage and educate diverse audiences, especially in a group 

setting. 

• Interest in Health and Wellness: A passion for promoting health and wellness, 

especially through natural products like Sid’s Farm dairy offerings, and an 

understanding of the importance of healthy eating. 

• Organizational & Event Management Skills: Ability to stay organized, manage 

logistics, and execute events seamlessly under tight deadlines. 

• Creative & Enthusiastic Attitude: Bring creative ideas for fun and engaging 

activities, especially for younger audiences, while maintaining a positive, 

energetic, and enthusiastic approach to event execution. 

• Self-Starter with Team Mentality: Ability to work independently and 

collaboratively in a team, with a strong desire to learn new skills and contribute 

to event success. 

What We Offer: 

• Real-World Event Management Experience: Gain hands-on experience in event 

planning and consumer engagement with a growing brand. 

• Exposure to Market Research & Consumer Behaviour: Learn about consumer 

insights and market trends from the perspective of a growing D2C brand. 

• Skill Development & Networking: Enhance your communication, organizational, 

and problem-solving skills while building valuable connections within the event 

management and consumer goods industries. 

• Certification & References: Receive an internship certificate and professional 

references upon successful completion. 

Benefits: 

• Opportunity to be a key player in the growth of a high-impact D2C brand. 

• A dynamic, collaborative work environment that encourages innovation. 

• Health and wellness benefits. 

Why Sid’s Farm? 

• Innovative Culture: Be part of a forward-thinking team where fresh ideas are 

welcomed and encouraged, with a shared commitment to quality and creativity. 

• Sustainability Focus: Contribute to environmentally sustainable practices and 

be proud of your impact on the planet. 

• Growth Opportunities: Sid's Farm is rapidly growing, offering ample chances for 

career advancement and professional development. 

• Community Engagement: Participate in outreach programs and make a tangible 

difference in the community. 

• Strong Values: Sid’s Farm operates with integrity, transparency, and a focus on 

customer satisfaction, creating a positive and ethical work environment. 

• Do What You Love: Here at Sid’s Farm, you can pursue your passions and 

contribute your ideas in an environment that fosters creativity and collaboration.