Digital Marketing Executive

🧩 Job SummaryWe are looking for a results-driven Ecommerce and Digital Marketing Executive to manage our online sales platforms and execute digital marketing campaigns. The ideal candidate will be responsible for driving traffic, improving conversions, and increasing overall online revenue through data-driven strategies.

• 🎯 Key Responsibilities🛒 Ecommerce ManagementManage and update the company’s ecommerce website/store (Shopify, WooCommerce, etc.)
• Upload product listings with optimized descriptions, images, and pricing
• Monitor stock levels, pricing, and competitor activity
• Ensure smooth order processing and customer experience
• 📢 Digital MarketingPlan and execute digital marketing campaigns (SEO, SEM, social media, email)
• Manage paid advertising campaigns (Google Ads, Meta Ads)
• Optimize campaigns for performance (CTR, CPC, conversions)
• Handle social media platforms and content scheduling
• 📊 Analytics & ReportingTrack website traffic and campaign performance using tools like Google Analytics
• Analyze key metrics (ROI, ROAS, CAC, conversion rates)
• Generate reports and provide actionable insights
• 🎯 Strategy & GrowthIdentify trends and customer behavior patterns
• Plan promotional campaigns, discounts, and seasonal sales
• Conduct competitor analysis and market research
• 🛠️ Required Skills & QualificationsBachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in ecommerce or digital marketing
• Knowledge of SEO, PPC, social media marketing
• Familiarity with ecommerce platforms (Shopify, Amazon, etc.)
• Proficiency in tools like Google Analytics, Ads Manager, Excel
• Strong communication and analytical skills
• ⭐ Preferred SkillsExperience with email marketing tools (Mailchimp, Klaviyo)
• Basic knowledge of HTML/CSS
• Experience with CRM tools
• Content creation or copywriting skills
• 💼 Experience LevelEntry to Mid-level (1–3 years preferred)