Telecaller

We are seeking a dynamic and results-driven Marketing Manager to develop and execute marketing strategies that enhance brand awareness, generate qualified leads, increase patient/customer engagement, and drive business growth The ideal candidate will have experience in healthcare marketing, digital marketing, campaign management, and stakeholder engagement.

Key Responsibilities

Strategic Marketing

• Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Build and strengthen brand positioning within the dental market.
• Monitor industry trends, patient behavior, and emerging marketing technologies.

Digital Marketing

• Manage SEO, SEM, PPC, social media, email marketing, and content marketing initiatives.
• Oversee website optimization and user experience improvements.
• Plan and execute lead generation campaigns to drive patient appointments or product inquiries.
• Analyze digital campaign performance and optimize ROI.

Brand Management

• Ensure consistent brand messaging across all marketing channels.
• Develop marketing collateral, brochures, presentations, and promotional materials.
• Manage public relations activities and media communications.
• Coordinate with agencies, designers, and content creators.

Patient/Customer Acquisition & Retention

• Design campaigns to attract new patients/customers and improve retention.
• Develop loyalty, referral, and engagement programs.
• Monitor patient/customer feedback and online reputation management.

Events & Professional Outreach

• Plan and manage participation in dental conferences, exhibitions, workshops, and webinars.
• Build relationships with dentists, clinics, distributors, and industry associations.
• Support sales teams with promotional activities and lead nurturing programs.

Analytics & Reporting

• Track KPIs including lead generation, conversion rates, patient acquisition cost, website traffic, and campaign ROI.
• Prepare monthly and quarterly marketing performance reports.
• Utilize CRM and marketing automation tools to improve campaign effectiveness.
• Achieve targets