Junior Copywriter - Brand and Creative Strategy

#ACN GN - Song - MT - Brand and Creative Strategy - Jr. Copywriter - Analyst

Job Title - Brand and Creative Strategy- Jr. Copywriter-Analyst S&C GN SONG

Management Level: 11- Analyst

Location: Mumbai

Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Familiarity with lifescience terminologies  Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, HTML/CSS Basics for Web Content Formatting, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. 

Good to have skills: NA

Job Summary:
The Jr. Copywriter’s currency is inventiveness, hard work and enthusiasm. What we most need from the Copywriter (and their Art Director partner) is a large volume of ideas, quickly, that are connected to culture and surprise us with the new and the different. The Jr. Copywriter is eager, positive and willing to learn from everyone around them. 

You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. A Jr. Copywriter typically has experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing.  

Roles & Responsibilities:

• Develop a range of ideas in a short amount of time and refine and self-edit work along the way. 
• Knows how to package up their ideas in ways that are clear, concise and buyable.  
• Can think in platforms and think beyond traditional advertising solutions. 
• Is a student of creative trends and best practices in advertising, culture, media and social.  
• Create copy options in multiple styles of writing and tones. 
• Begins to contribute to all facets of productions. 
• Edit copy to ensure brand voice and business objectives are effectively executed across all messaging. 
• Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements.
• Work with all disciplines to deliver projects of creative excellence on time. 
• Can take feedback and incorporate it. 
• Begins to understand the needs of clients and clients’ business. 
• Willing to help out with whatever is asked of them, with a good attitude. 
• An accountable partner and collaborator. 
• Write for all different forms of media, including manifestos, scripts, digital and content. 
• Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. 
• Manage multiple clients and deliverables simultaneously. 
• Work with all disciplines to deliver projects of creative excellence on time. 
• Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. 
• Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. 
• Familiarity with AI writing tools and GenAI applications would be an added advantage. 
• Experience in writing and editing Films/ AVs. 
• Strive for content excellence within relevant style guides, legal standards and content writing best practices. 

Professional & Technical Skills:

• Overall experience of 2+ years in branding, creative strategy, or advertising experience as a copywriter or related role, with a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNC. 
• Minimum bachelor’s degree in Science, or related field from A listed institute. 
• Strong portfolio of published articles or marketing copy. 
• Proven experience in the development of integrated marketing and communications campaigns for clients. 
• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. 
• Strong understanding of SEO concepts and online content strategy. 
• Experience in working with middle to senior management levels within existing organization / client organizations. 
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. 
• Strong verbal communication skills. 
• Good research, organizational, and time-management skills. 
• Creative, collaborative spirit. 
• Knowledge of using AI and GenAI tools. 
• Experience in working across multiple industries. 

Additional Information:

In addition, in order to excel at the role, you will also need to  

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. 
• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. 
• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. 
• Possess strong communication skills, problem solving, organizational and delegation skills to nurture and inspire team members. 
• Identify new opportunities, develop solutions and own proposals end to end. 
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering. 
  

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