Social Media Specialist

DNS EVENTS PVT. LTD. & AUDIOVOXX Position Title: Social Media & Digital Marketing Strategist Location:Kotla Mubarakpur & Fatehpur (Chattarpur), Delhi Employment Type: Full-Time, On-Site Probation Period: 3 Months

ABOUT THE ORGANIZATIONDNS Events Pvt. Ltd.A premier experiential marketing and event production company, DNS Events specializes in high-end weddings, large-scale public festivals, brand activations, luxury launches, and corporate IPs. Our in-house fabrication arm, One Source Productions, ensures executional excellence through immersive setups, fabrication detailing, and curated audience experiences.

Audiovoxx – The Automation CompanyAudiovoxx provides state-of-the-art smart automation and integrated AV systems across residential, hospitality, and commercial verticals. From luxury home theatres to centralized lighting, security, and IoT-enabled solutions, Audiovoxx delivers seamless, intelligent, and stylish technology.

The Social Media & Digital Marketing Strategist will work across both entities, developing, executing, and scaling robust digital and performance marketing strategies.

• KEY RESPONSIBILITIESI. Social Media Content Strategy & ExecutionCreate, manage, and implement platform-specific strategies across Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Broadcast
• Build monthly, weekly, and event-specific content calendars
• Develop a narrative-driven brand storytelling approach using reels, carousels, highlights, and episodic content
• Supervise live coverage during events, smart home demos, client walkthroughs, and installations
• Plan and supervise photography and videography with a creative brief aligning with brand tonality
• II. Branding, Design & Visual IdentityWork with the design team to develop consistent visual aesthetics for posts, videos, reels, and stories
• Ensure brand kits, color palettes, event typography, and visual language are maintained across platforms
• Ideate creatives for marquee properties like Navratri Festival, Audiovoxx Home Series, etc.
• Lead creation of event promos, brand teasers, smart automation demo videos, etc.
• III. Paid Ads & Performance MarketingDesign and execute paid campaigns on Meta Suite (Instagram, Facebook), Google Ads, LinkedIn Ads
• Retarget traffic from website and social media for lead nurturing (CRM sync and automation is a plus)
• Optimize ads with A/B testing, funnel metrics, lookalike audiences, and conversion reports
• Collaborate with sales team for performance-based goals (leads/bookings/events)
• IV. Influencer Marketing & PartnershipsIdentify, pitch, and manage collaborations with influencers in luxury lifestyle, home interiors, architecture, events, and food
• Curate barter and paid influencer activations with tight timelines and ROI tracking
• Onboard creators for event coverage and product showcasing
• Draft influencer contracts, posting calendars, and post-delivery reviews
• V. Web, SEO & Analytics OversightCoordinate with web team to update DNS Events & Audiovoxx websites with SEO-rich content and blogs
• Audit keyword rankings, page speed, and search trends using SEMrush/Google Analytics
• Maintain landing pages for events, festival ticketing, smart home booking, etc.
• Generate fortnightly performance reports with strategic inputs

• DESIRED SKILLS & COMPETENCIES3-6 years of experience in digital marketing (events, lifestyle, or tech)
• Strong understanding of event content dynamics, luxury positioning, and smart tech storytelling
• Proficiency in Meta Business Suite, Google Ads Manager, Canva/Photoshop, ChatGPT, Notion, Mailchimp/CRM tools
• Content curation and high-speed campaign adaptability
• SEO and performance funnel familiarity
• Eye for visual aesthetics and brand alignment
• Strong command of English & Hindi (verbal + written)

• WORK ETHICS & CULTURE EXPECTATIONOn-ground presence during events and shoot days (mandatory)
• Fast turnaround on campaign development and last-minute adaptations
• High level of loyalty and direct communication with promoters/management
• Strict confidentiality of business strategy, client rosters, and creative IP
• Flexibility with extended work hours and high-pressure timelines during peak season

• BENEFITS & OPPORTUNITIESWork directly with core leadership and brand founders
• Access to premium events, celebrity activations, tech showcases
• Competitive salary + performance-based bonuses (post-probation)
• Creative freedom with in-house executional support
• Strategic impact on cross-vertical branding and audience building