Marketing Manager

Job Title: Marketing Manager – Jinvani Channel (Jain Candidates Preference)

Role Overview: The Marketing Manager is responsible for promoting the channel’s spiritual content, increasing viewership, strengthening brand presence, and building community engagement across digital and offline platforms.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute marketing campaigns aligned with Jain values and the channel’s mission
• Plan promotional strategies for shows, events, and special broadcasts (e.g., Paryushan, Mahavir Jayanti)
• Analyze audience trends and optimize campaigns accordingly.

Brand Promotion & Awareness

• Increase visibility of Jinvani Channel through TV, digital media, and community outreach
• Collaborate with Jain temples, trusts, and organizations for promotions
• Manage branding consistency across all platforms

Digital Marketing

• Handle social media platforms (YouTube, Facebook, Instagram)
• Plan and run paid ads and organic campaigns
• Monitor engagement, reach, and growth metrics.

Partnerships & Sponsorships

• Build relationships with sponsors, advertisers, and religious organizations
• Identify revenue opportunities through collaborations
• Coordinate with event organizers for live coverage promotions

Analytics & Reporting

• Track campaign performance (TRP, online views, engagement)
• Prepare reports and suggest improvements
• Use tools like Google Analytics, Meta Insights, etc.

Event & Campaign Management

• Organize promotional events, religious programs, and live coverage marketing
• Manage PR activities and press releases

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Media, or Business
• 3–7 years of experience in media, broadcasting, or digital marketing
• Strong understanding of Indian spiritual/religious audience (especially Jain community is a plus)
• Skills in digital marketing, branding, and communication
• Leadership and team management ability

Preferred Qualities

• Interest or knowledge in Jain philosophy and Culture
• Creative thinking with sensitivity to religious sentiments
• Strong networking skills within community organizations

Work Environment

• Typically based in media offices or studios
• May involve travel for religious events and collaborations

Career Growth

• Senior Marketing Manager
• Head of Marketing / Channel Promotion
• Media Strategy Director