Creative Head

Creative Strategy, Consumer Insight & Innovation

• Define and lead the overall creative vision and brand identity
• Understand child behavior, learning patterns, and age-group preferences
• Translate insights into engaging, educational, and fun product experiences
• Identify trends in toys, kids’ media, and digital platforms
• Drive innovation to keep the brand ahead of competitors

Creative Strategy, Consumer Insight & Innovation

• Define and lead the overall creative vision and brand identity
• Understand child behavior, learning patterns, and age-group preferences
• Translate insights into engaging, educational, and fun product experiences
• Identify trends in toys, kids’ media, and digital platforms
• Drive innovation to keep the brand ahead of competitors

Branding, IP Development & Storytelling

• Build strong brand positioning in the kids’ category
• Develop original characters, mascots, and storytelling universes
• Lead copywriting, content strategy, and product narratives
• Ensure consistent storytelling across packaging, products, and digital platforms

Digital, E-commerce & Performance Creative

• Lead creatives for social media, YouTube, and digital campaigns
• Own e-commerce creatives (Amazon, website, landing pages, A+ content)
• Optimize creatives for performance marketing (Meta, Google, YouTube)
• Conduct A/B testing to improve engagement and conversion rates

Creative Operations & Collaboration

• Lead and mentor designers, content creators, and external agencies
• Manage creative budgets and vendor relationships
• Collaborate with product, supply chain, and sales teams
• Ensure timely and high-quality execution of all creative outputs

Performance Analytics

• Track KPIs such as engagement, conversions, and campaign performance
• Use data-driven insights to refine creative strategies
• Continuously improve output based on measurable results

Quality, Compliance & Safety

• Ensure all creative outputs meet child safety and regulatory standards
• Align packaging and communication with compliance guidelines
• Maintain accuracy, responsibility, and trust in brand messaging

Required Skills & Qualifications

• Bachelor’s/Master’s in Design, Fine Arts, Marketing, or related field
• 10+ years of experience in creative roles (kids/consumer brands preferred)
• Strong expertise in branding, packaging, and storytelling
• Knowledge of animation, digital content, and social media trends
• Excellent leadership and communication skills

Preferred Experience

• Experience in children’s products, toys, or FMCG
• Exposure to character creation and storytelling formats