Brand Marketing Manager

Myntra is hiring for the role of Brand Marketing Manager!

Responsibilities of the Candidate:

• Assist the Deputy Director of brand Marketing to arrive at a consumer-validated brand space for the FWD category in conjunction with Myntra’s brand space.
• Chalk out the annual marketing calendar and formulate actionable marketing plans (ATL + BTL with a strong digital focus) to deliver on brand and business objectives.
• Plan and execute of innovative marketing campaigns, from collaborating with cross-functional teams to understand ongoing business and category requirements, working out how consumer/ category insights feed into communication strategy, briefing creative and media agencies, formulating media plans and creative asset development, leading associations, collaborations, driving innovations and 360-degree brand interventions, and analysing campaign performance to plan the future course of action
• Be the primary custodian of the brand operations and be responsible for spotless
• Execute the annual marketing calendar

Requirements: 

• 1 - 4 years of relevant work experience of working on brands managing communication and brand strategy. Bonus to have beauty marketing experience.
• Has exposure to the creative development process, including multi-media campaign creation and execution, media planning and digital planning etc.
• Having strong creative bent of mind, with ability to generate ideas to drive brand awareness and visibility
• Has an analytical bent of mind and is able to understand data cross-functional team management skills to liaison with both external agencies and internal stakeholders
• Experience of working in an unstructured environment and should be entrepreneurial in nature
• Excellent verbal and written communication skills
• Self-motivated, open to learning with an extremely positive attitude