Business Development Manager (BDM)

Key Responsibilities: Business Development:

• Identify and develop new business opportunities in Experiential Marketing, Events, Expos, Activations, Gifting &

• Merchandising, OOH, and Digital Marketing

• Generate leads through networking, cold outreach, references, and industry connections

• Develop and implement strategic sales plans to achieve revenue targets

• Pitch integrated marketing solutions to potential clients with impactful presentations and proposals

• Build and maintain a strong pipeline of prospective clients 

Client Servicing:

• Act as the primary point of contact for assigned clients

• Understand client requirements and translate them into actionable project briefs

• Coordinate with internal teams (Creative, Digital, Production, Operations) for seamless execution

• Ensure timely delivery of projects with high quality standards

• Maintain long-term relationships and ensure repeat business 

Project & Account Management:

• Manage multiple client accounts simultaneously

• Oversee project timelines, budgets, and deliverables

• Ensure profitability of projects and cost optimization

• Handle negotiations, contracts, and commercial discussions 

Market Intelligence & Strategy:

• Stay updated on industry trends across OOH, Digital, and Experiential Marketing landscapes

• Provide insights for new service offerings and business expansion

• Represent the company at industry events, expos, and networking forums 

Key Requirements: • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)

• 3–7 years of experience in Business Development / Client Servicing (Preferably in Experiential Marketing, Advertising, OOH, Digital Marketing, or Activation industry) • Strong network in corporate, retail, or agency ecosystem

• Proven track record of achieving sales targets

• Excellent communication, presentation, and negotiation skills

• Ability to manage multiple projects under tight deadlines

• Proficiency in MS Office, CRM tools, and presentation software 

Key Skills:

• Business Development & Sales Strategy

• Client Relationship Management

• Integrated Marketing Solutions

• Proposal & Pitching Expertise

• Negotiation & Closing Skills

• Project Coordination

• Strategic Thinking 

What We Offer:

• Opportunity to work on 360° integrated marketing campaigns

• Exposure to leading brands and large-scale projects

• Fast-paced, growth-oriented work environment

• Attractive incentive structure linked to performance

• Career growth and leadership opportunities

Reporting To: Vice President Compensation: Best in industry + Performance Incentives