We are looking for an energetic Digital marketing executive to help us expand our online presence. As a Digital Marketing Executive, you will have to contribute to the development, implementation, and optimization of our digital marketing efforts. The ideal candidate will have a passion for all the things related to marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to a securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities and Duties 1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 2. Track, report, and analyze website analytics and PPC initiatives and campaigns 3. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. 4. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization 5. Research and implement search engine optimization recommendations 6. Research and analyze competitor advertising links Develop and implement link building strategy 7. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Job Types: Full-time, Experienced, Fresher