Admission Sales Executive

JOB DESCRIPTION (JD)

Admissions Sales Executive / Student Counsellor

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Company

Smart Skill Academy

Department

Admissions & Business Development

Position

Admissions Sales Executive / Student Counsellor

Job Location

Puzhal, Chennai (On-site)

Employment Type

Full-Time

Experience Required

1–3 Years

Industry

Education | Higher Education | Study Abroad | Skill Development | Training Institute | EdTech | Admissions Consultancy

About Smart Skill Academy

Smart Skill Academy is one of Chennai's emerging skill development and higher education institutions, committed to transforming careers through industry-oriented education, international academic pathways, professional certifications, and employment-focused training.

We are seeking a highly motivated, energetic, and target-oriented Admissions Sales Executive / Student Counsellor who is passionate about guiding students while driving admissions growth. The successful candidate will play a key role in converting enquiries into confirmed admissions and contributing directly to the organisation's revenue and expansion goals.

This is a performance-driven admissions sales role, where success is measured by admissions achieved, conversion rates, customer satisfaction, and consistent attainment of monthly sales targets.

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Position Overview

The Admissions Sales Executive will serve as the primary point of contact for prospective students and parents, providing professional counselling and guidance regarding educational programmes while effectively managing the complete admission lifecycle.

The role demands exceptional communication, relationship-building, follow-up discipline, and sales closing skills. Candidates must be capable of handling multiple enquiries simultaneously while maintaining high conversion rates and delivering an outstanding counselling experience.

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Key Responsibilities

1. Admissions Sales

• Convert enquiries into confirmed student admissions through professional counselling and consultative selling.

• Achieve individual monthly, quarterly, and annual admission targets.

• Manage the complete admissions process from enquiry generation to enrolment.

• Counsel students and parents on programmes, eligibility, certifications, career prospects, fee structures, scholarships, payment options, and admission procedures.

• Understand each student's educational background, career aspirations, and learning objectives to recommend suitable programmes.

• Handle objections professionally and close admissions effectively.

• Ensure every prospective student receives timely and accurate information throughout the admission process.

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2. Lead Management & Follow-ups

• Manage enquiries generated through websites, digital marketing campaigns, walk-ins, referrals, educational seminars, exhibitions, social media, WhatsApp, telephone calls, and partner institutions.

• Conduct timely and consistent follow-ups until admission closure.

• Ensure every lead is nurtured through systematic communication.

• Maintain detailed records of all interactions within the CRM system.

• Maximise lead conversion while maintaining high customer engagement.

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3. Student Counselling

• Provide ethical, professional, and student-centric career counselling.

• Help students identify suitable academic and career pathways.

• Explain course curriculum, certification value, placement opportunities, internship options, and career progression.

• Build confidence among students and parents by providing transparent and accurate guidance.

• Maintain confidentiality of student records and documentation.

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4. Relationship Management

• Build long-term relationships with students, parents, educational partners, and referral sources.

• Deliver exceptional customer service throughout the admission journey.

• Resolve student and parent queries promptly and professionally.

• Ensure high levels of student satisfaction and positive referral generation.

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5. Business Development

• Participate in educational fairs, career guidance programmes, seminars, workshops, school visits, college presentations, and promotional events.

• Generate referrals through existing students, alumni, and institutional partners.

• Collaborate with the marketing team to improve enquiry generation and conversion.

• Identify opportunities for new business development and institutional collaborations.

• Contribute ideas to improve admissions strategies and market reach.

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6. CRM Management & Reporting

• Maintain accurate records of enquiries, follow-ups, admissions, and student documentation.

• Update CRM on a daily basis with complete lead status and communication history.

• Prepare and submit daily, weekly, and monthly performance reports.

• Monitor individual admission pipelines and conversion ratios.

• Ensure complete compliance with organisational reporting standards.

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Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Monthly Admissions Achieved

• Quarterly Admission Targets

• Lead-to-Admission Conversion Rate

• Daily Follow-up Productivity

• CRM Data Accuracy

• Revenue Generated

• Student & Parent Satisfaction

• Referral Generation

• Professional Conduct & Discipline

• Team Collaboration

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Candidate Profile

Educational Qualification

• Bachelor's Degree in any discipline (Mandatory)

• MBA, BBA, Business Administration, Marketing, or related qualifications will be an added advantage.

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Experience

Candidates should possess 1–3 years of proven experience in one or more of the following:

• Admissions Sales

• Academic Counselling

• Education Consultancy

• Study Abroad Consultancy

• EdTech Sales

• Student Recruitment

• Inside Sales

• Telesales

• Career Counselling

Applicants with a demonstrated record of consistently achieving admission targets will receive preference.

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Skills & Competencies

The ideal candidate should possess:

• Strong sales aptitude and negotiation skills.

• Excellent verbal and written communication skills in Tamil and English.

• Additional regional language proficiency will be an added advantage.

• Outstanding counselling and interpersonal skills.

• Ability to build trust with students and parents.

• Strong objection-handling and sales closing abilities.

• High level of self-motivation and result orientation.

• Ability to work under pressure while consistently achieving sales targets.

• Excellent organisational, planning, and time management skills.

• Proficiency in Microsoft Office, CRM software, Google Workspace, and digital communication platforms.

• Positive attitude, professional ethics, and willingness to learn continuously.

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Preferred Candidate

Preference will be given to candidates who:

• Have consistently exceeded admissions and sales targets.

• Have prior experience in educational institutions, universities, colleges, training institutes, study abroad consultancies, or EdTech companies.

• Reside in North Chennai, including Puzhal, Red Hills, Madhavaram, Kolathur, Ambattur, Perambur, Avadi, and nearby locations.

• Possess a positive attitude, strong work ethic, and passion for helping students achieve their educational goals.

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Working Hours & Work Schedule

• Working Hours: (N.A)

• Working Days: Monday to Saturday 

Work Schedule Policy

• Smart Skill Academy follows a 6-day working week with one designated weekly off.

• The weekly off may be scheduled on any weekday based on operational requirements, admissions campaigns, workshops, seminars, counselling schedules, and business priorities.

• Monday and Saturday are mandatory working days and are considered critical business days for admissions, counselling, student enquiries, and enrolment activities. Weekly offs will not be granted on Mondays or Saturdays except under exceptional circumstances approved by the Management.

• During peak admission seasons, educational events, promotional campaigns, or other business-critical periods, employees may be required to work additional hours or on their scheduled weekly off based on organisational requirements. Compensatory leave or alternative arrangements, where applicable, will be provided at the sole discretion of the Management.

• As this is a target-driven admissions sales role, employees are expected to demonstrate flexibility, commitment, professionalism, and a result-oriented approach to ensure exceptional service to prospective students while consistently achieving admission targets.

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Compensation & Benefits

Fixed Salary

₹20,000 per month

(Salary may be revised based on relevant experience, skills, and interview performance.)

Performance Incentives

Employees will be eligible for attractive performance-based incentives based on:

• Monthly Admission Targets Achieved

• Revenue Generated

• Lead Conversion Ratio

• Quarterly Performance

• Annual Performance Awards

Outstanding performers will have opportunities for accelerated career growth, salary revisions, leadership positions, performance bonuses, and professional development.

Why Join Smart Skill Academy?

• Work with one of Chennai's growing education and skill development institutions.

• Attractive performance-based incentive structure.

• Continuous professional training and career development.

• Opportunity to counsel and transform the careers of aspiring students.

• Dynamic, collaborative, and growth-oriented work environment.

• Fast-track career progression for high-performing employees.

• Exposure to higher education, international academic pathways, professional certifications, and industry-focused programmes.

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We Are Looking For

If you are a passionate Admissions Sales Professional who enjoys interacting with students, building relationships, achieving ambitious targets, and making a meaningful impact on students' careers, we invite you to become part of the Smart Skill Academy family.

Join us and build a rewarding career while helping thousands of students achieve their educational and professional aspirations.