Job Description: Digital Marketing SEO Trainer in EdTech

location: Coimbatore

Position Overview:

As a Digital Marketing SEO Trainer in EdTech, you will lead the charge in educating students and professionals on the intricacies of search engine optimization (SEO) within the context of digital marketing. Your primary responsibility will be to develop and deliver comprehensive training programs that equip learners with the knowledge and skills necessary to drive organic traffic, improve search engine rankings, and enhance online visibility for businesses and organizations.

Key Responsibilities:

1. Curriculum Development:

• Design and develop structured SEO training curriculum, courses, and learning materials that cover fundamental and advanced SEO concepts, strategies, and techniques.
• Stay abreast of the latest trends, algorithms, and best practices in SEO and integrate relevant content into the training curriculum.

1. Content Delivery:

• Conduct engaging and interactive SEO training sessions through virtual classrooms, webinars, video tutorials, and practical exercises.
• Utilize a variety of teaching methods, including case studies, hands-on projects, and live demonstrations, to facilitate learner comprehension and application of SEO principles.

1. Skill Assessment:

• Develop and administer assessments, quizzes, and practical assignments to evaluate learners' proficiency in SEO strategies, keyword research, on-page optimization, link building, and analytics.
• Provide personalized feedback and guidance to learners to help them improve their SEO skills and implement effective optimization strategies.

1. Technology Integration:

• Leverage digital tools and resources to enhance the delivery and effectiveness of SEO training, such as SEO analysis software, keyword research tools, and website analytics platforms.
• Collaborate with the technology team to explore and implement innovative educational technologies that facilitate interactive and immersive learning experiences.

1. Industry Engagement:

• Foster relationships and collaborations with industry experts, digital marketers, and SEO professionals to gain insights into industry trends, case studies, and real-world applications.
• Organize guest lectures, workshops, and networking events to expose learners to diverse perspectives and best practices in the field of SEO and digital marketing.

1. Continuous Improvement:

• Solicit feedback from learners, instructors, and stakeholders to continually refine and enhance the SEO training curriculum, content, and delivery methods.
• Conduct regular evaluations and assessments of training program effectiveness and make data-driven recommendations for improvement and optimization.

Qualifications and Skills:

• Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing with a focus on SEO, including familiarity with SEO principles, techniques, tools, and trends.
• Experience in instructional design and curriculum development, with the ability to create engaging and effective training content for diverse learner audiences.
• Excellent communication and presentation skills, with the ability to explain complex SEO concepts in a clear and understandable manner.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
• Passion for teaching and mentoring, with a commitment to fostering a collaborative and inclusive learning environment.
• Ability to work collaboratively in a dynamic team environment and adapt to evolving educational trends and technologies.