CareCrew is a dynamic and innovative company dedicated to personal and professional haircare product . We are looking for a talented Digital Marketing Specialist to join our team and drive our online presence to new heights. Job Description: As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills. Key Responsibilities: Develop and Execute Digital Marketing Campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital channels. Content Creation and Management: Create engaging and high-quality content for our website, blog, social media, and other digital platforms. Collaborate with internal teams to create landing pages and optimize user experience. Analytics and Reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. SEO and SEM: Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization. Stay Updated with Digital Marketing Trends: Stay up to date with the latest trends and best practices in online marketing and measurement. Identify new opportunities to improve our digital marketing strategies. Requirements: Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Bachelor's degree in marketing or a related field. Preferred Qualifications: Experience in a similar industry or market. Certifications in Google Analytics, Google AdWords, or HubSpot. Experience with A/B and multivariate experiments. What We Offer: Competitive salary and benefits package. Opportunity to work with a dynamic and growing team. Continuous learning and professional development opportunities. Flexible work environment.