Job role: As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption. Responsibilities: Manage adwords and other paid channels Set targets and build strategies to help achieve them Create and test ad copy for operational efficiency Create and optimise landing pages to increase signups Develop and implement campaigns to better lead quality and beat the competition Perform data analysis around web traffic and other key metrics Draw meaningful conclusions from campaign data and identify potential opportunities for improvement Requirements: Experience in Digital Marketing or a similar position preferred Knowledge of SMM on all B2C & B2B social media platforms Knowledge of SEO and WordPress to handle website back panel Relevant Bachelor's degree preferred Excellent Excel skills Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics