Responsibilities of candidates includes: The Role The Media Strategy Executive will be responsible for the planning and execution of paid social campaigns for our films, series, brand campaigns as well as setting strategic guidance and best practices around the use of paid social. Other tasks will include, consulting and managing ongoing media partnerships, helping evaluate and develop new opportunities with media partners. Candidate Profile - 2 years of work experience managing and developing a strategy for media campaigns including campaign execution - An understanding of the place of paid media in the larger campaign planning process - An ability to represent Yellowsquash and work closely with key external partners, negotiating deals and leveraging opportunities - Good working knowledge and relationship with key media owners across India, US, UK, Middle East region and Australia - Knowledge in Facebook, Twitter & YouTube’s ad management platforms - Well versed in paid social best practices, including channel-specific creative formats - Highly detail-oriented with an ability to multitask and prioritize in a fast-paced, high volume environment - Strong communication skills, content creation skills and ability to work cross-functionally with multiple projects. - Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social plays within - Up to date with new and emerging social platforms (Ie: TikTok, Snapchat Trends, Instagram Reels etc.) and innovative industry trends Responsibilities - Work hand in hand with the internal team on title level paid social strategy and goals in order to make informed recommendations around targeting, platforms, creative formats, and budget allocation - Partner with the marketing strategy team on campaign success evaluation as well as strategic principles and guidelines that are in line with our marketing goals - Serve as a platform expert across various paid social channels with the ability to advise cross-functional teams on audience demos, targeting capabilities, and creative formats - Work with key stakeholders at third party ad distribution platforms and other digital partners on ways to best leverage their platforms and opportunities for scalable digital innovation - Act as a resource to the country marketing teams to provide best practices and recommendations with a focus on ways to execute breakthrough creative concepts across media partners - End-to-end planning, set up, and execution of paid social campaigns across multiple channels, including Facebook, Instagram, YouTube, and Twitter - Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency - Understand, advocate, and embody the company’s values and team goals - Continually seek out innovative ways to make our brand shine within the media ecosystem - When necessary; Explore, plan, and buy across the India ecosystem (Online/Offline media) - Develop video and image content based on urgent requirements Important Skills: - Camera Savvy - Knows the basics of videography and photography - Strong and Fluent Communication Skill in English and Hindi both. - Have an in-depth knowledge of general marketing and consumer behaviour. - Should have knowledge about influencer marketing, DSP Marketing and cross-platform ad targeting. Preferred Candidates: BBA - Marketing MBA - Marketing (Freshers) BJMC (PR and Advertising) + MBA (Marketing) - Freshers

More about this Social Media Manager job

YellowSquash is aggressively hiring for the job profile of Social Media Manager at Delhi-NCR in Noida Electronic City locality. Kindly go through the FAQs below to get all answers related to the given job. 1. How much salary can I expect? Ans. You can expect a minimum salary of 20,000 INR and can go up to 30,000 INR. The salary offered will depend on your skills, experience and performance in the interview. 2. What is the eligibility criteria to apply for this job? Ans. The candidate should have completed Graduate degree and people who have 1 to 31 years are eligible to apply for this job. You can apply for more jobs in Delhi-NCR to get hired quickly. 3. Is there any specific skill required for this job? Ans. The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job. 4. What are the timings of the job and how many working days are there? Ans. It is a Full Time job having timing from 9 AM - 7 PM and will have 6 working days i.e., Monday - Saturday. 5. Is it a work from home job? Ans. No, it’s not a work from home job and can’t be done online. You can explore and apply for other work from home jobs in Delhi-NCR at apna. 6. Are there any charges or deposits required while applying for the role or while joining? Ans. No work-related deposit needs to be made during your employment with the company. 7. How can I apply for this job? Ans. Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview. 8. What is the last date to apply? Ans. The last date to apply for this job is 06-Aug-2021. For more details, download apna app and find Full Time jobs in Delhi-NCR. Through apna, you can find jobs in 74 cities across India. Join NOW!