Senior Marketing Manager, Social Insights and Measurement

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience leading social marketing and transformation.
  
• Experience with current social analytics methodologies.
  

Preferred qualifications:

• Knowledge of designs and trends in technology.
• Ability to influence partners and manage senior stakeholders to align around programs.
• Excellent communication and organizational skills, with the ability to interface and communicate cross-functionally.
• Excellent problem solving skills.

Responsibilities

• Develop and implement marketing strategies to drive business results, oversee the positioning and development of content and marketing programs to grow awareness and engagement in markets across social, on-network, and off-network media channels.
  
• Partner with stakeholders to ensure content and campaigns created for media and social channels represent the Google brand.
  
• Work with Social Creative teams on social first transformation by modernizing the approach to social across organic, paid social, and influencer strategy.
  
• Analyze, track, and report on campaign/project return on investment (ROI) based on business generation and marketing qualified lead (MQL) metrics.
  
• Set the idea and strategy for Social Measurement and Insights team and develop and set up a framework for measurement to prove impact of social strategy and drive annual planning.
  

About the job

Social Marketers establish the foundation for integrating social into all Google user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as exemplary online advertising solutions across Google’s key marketing initiatives.

In this role, you will lead the idea and strategy for measurement and insights for all of Google’s Product Areas across the Social owned and operated channels. You will work on Social platforms, with subject matter knowledge in driving Media choices, 360 Degree/ Multimodal campaigns and the farming of trends and insights. You will work with the Social Editorial and Creative content team, sharing trends, taking content live and resolving the measurement loop to deliver results. You will also have the opportunity to work with the Product Marketers and Communications teams to deliver on cross-business and organizational goals.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.