Digital Marketing Specialist - DV360 & Google Marketing Platform

DV360 Specialist, Google Marketing Platform, Google Customer Solutions

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
  
• Experience managing agreements or partnerships.

Preferred qualifications:

• Familiarity with the display and video ecosystem (first and third-party audience targeting) and Google Marketing Platform (GMP) solutions.
• Ability to manage and customize experiences for a customer base in a new business sales environment.
• Ability to see both granular and big-picture issues to develop actionable business recommendations.
• Ability to multi-task and manage multiple simultaneous solutions in a fast-paced environment.
• Excellent relationship management and influencing skills, with the ability to lead, motivate, and work well with others.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Define digital advertising strategies and marketing objectives for brand new customers to set them up for immediate success. Provide customers and agencies with tailored DV360 media campaign proposals focused on maximizing access to relevant inventory.
• Manage and develop trusted relationships with clients, consistently delivering against quarterly sales targets. Create and craft pitches tailored to client’s performance goals, play a lead role in request for proposals, inventory conversations, and negotiations.
• Activate campaign solutions and monitor performance to exceed customer KPIs, leveraging ad-serving reporting to enable future upsells.
• Work closely with Google Ads (Kickstart+) and GMP teams to ensure alignment with overall customer objectives and joint business plans.
• Produce interpretable insights from data analysis to deliver strategic and tactical recommendations. Improve internal processes and contribute to global scaled solutions by documenting best practices to create platform confidence.

Experience Level

Mid Level