Job Description:

Role Overview:

As a Digital Marketing Associate specializing in Facebook Ads and Google Ads, you will be responsible for planning, executing, and optimizing digital advertising campaigns to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to develop strategies and execute tactics across these platforms.

Key Responsibilities:

• Facebook Ads Management:
• Plan, create, and optimize Facebook advertising campaigns to reach target audiences and achieve marketing objectives.
• Develop ad creative, copy, and targeting strategies to maximize performance and ROI.
• Monitor ad performance metrics, conduct A/B testing, and adjust campaigns as needed to improve results.
• Google Ads Management:
• Manage Google Ads campaigns across search, display, and video networks to drive qualified traffic and conversions.
• Conduct keyword research, write compelling ad copy, and optimize landing pages for better ad performance.
• Monitor campaign performance, adjust bids, and refine targeting to improve campaign efficiency and effectiveness.
• Campaign Strategy and Optimization:
• Develop and implement digital advertising strategies that align with business goals and target audience behaviors.
• Continuously optimize campaigns based on performance data and industry best practices to maximize ROI.
• Stay updated on the latest trends and innovations in digital advertising to incorporate into strategies.
• Analytics and Reporting:
• Monitor and analyze key performance metrics across Facebook Ads and Google Ads platforms.
• Prepare regular reports on campaign performance, including insights and recommendations for improvement.
• Use data-driven insights to inform decision-making and optimize future campaigns.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience managing Facebook Ads and Google Ads campaigns, with a track record of driving results.
• In-depth knowledge of Facebook Ads Manager and Google Ads interface, including campaign setup, optimization, and reporting.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop engaging ad copy and visuals.
• Detail-oriented with strong organizational and time management skills.
• Ability to work both independently and collaboratively in a fast-paced environment.