*Position Overview:*

We are seeking a talented and versatile Digital Marketing Specialist to join our dynamic team. The ideal candidate will have expertise in social media marketing, SEO (Search Engine Optimization), content writing, backlink generation, and web page 2.0 strategies. This role requires a strategic thinker who can develop comprehensive digital marketing campaigns that enhance brand visibility, drive website traffic, and generate leads or conversions.

*Key Responsibilities:*

1. *Digital Strategy Development:* Collaborate with clients to understand their business goals, target audience, and competitive landscape. Develop customized digital marketing strategies that leverage a combination of social media, SEO, content marketing, and web page 2.0 tactics to achieve measurable results.

2. *Social Media Marketing:* Manage social media channels and develop content calendars to engage audiences and promote brand awareness. Create compelling social media content, including posts, images, videos, and stories, and optimize content for maximum reach and engagement.

3. *Search Engine Optimization (SEO):* Conduct keyword research, on-page optimization, and technical SEO audits to improve website visibility and organic search rankings. Develop SEO strategies to increase website traffic, improve search engine rankings, and drive qualified leads or sales.

4. *Content Writing:* Produce high-quality, SEO-friendly content for websites, blogs, social media, and other digital platforms. Write engaging articles, blog posts, product descriptions, and marketing copy that resonate with target audiences and drive user engagement.

5. *Backlink Generation:* Identify opportunities for backlink acquisition through outreach, partnerships, guest blogging, and content syndication. Build high-quality backlinks from authoritative websites to improve domain authority, enhance search engine rankings, and drive referral traffic.

6. *Web Page 2.0 Strategies:* Implement innovative web page 2.0 strategies to enhance user experience, increase website engagement, and drive conversions. Utilize interactive elements, multimedia content, and personalized experiences to create dynamic web pages that capture and retain audience attention.

7. *Analytics and Reporting:* Monitor key performance indicators (KPIs), track website traffic, and analyze digital marketing metrics to measure campaign performance and ROI. Generate regular reports to provide insights, identify trends, and make data-driven recommendations for optimization and improvement.

8. *Continuous Optimization:* Conduct A/B testing, multivariate testing, and conversion rate optimization (CRO) to improve campaign performance and maximize results. Continuously optimize digital marketing tactics, content strategies, and user experiences to drive continuous improvement and achieve business objectives.

9. *Stay Updated:* Stay abreast of industry trends, algorithm updates, and best practices in digital marketing, SEO, and content strategy. Attend webinars, conferences, and workshops, and participate in online forums and communities to expand knowledge and stay ahead of the curve.

*Qualifications:*

- Bachelor's degree in Marketing, Communications, Business, or related field.

- Proven experience in digital marketing, with a focus on social media, SEO, content writing, and web page 2.0 strategies.

- Strong understanding of digital marketing principles, including audience targeting, content optimization, and conversion optimization.

- Proficiency in digital marketing tools and platforms, including social media management tools, SEO analytics software, and content management systems (CMS).

- Excellent writing and editing skills, with the ability to create compelling content that resonates with target audiences and drives engagement.

- Analytical mindset with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize campaign performance.

- Detail-oriented approach with strong organizational skills, multitasking abilities, and the ability to manage multiple projects simultaneously.

- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement in digital marketing strategies.

*Join Our Team:*

If you are a dynamic and results-oriented Digital Marketing Specialist with a passion for driving business growth through digital channels, we want to hear from you! Apply today to join URBAN MEDIA and be part of a team that is shaping the future of digital marketing.