Duties and Responsibilities: 1. Develop a unit level Marketing plan. 2. GP Referral : a. Meeting face to face with GPs, organise GP meet b. Engage them on the concept of day care c. Explore innovative association means with GPs. d. Organize initiatives like Camps, seminars , talks, conferences and other events to increase product promotion. 3. Corporate Tie Ups : a. Identify potential Corporate houses b. Make proposal, demonstrations and presentations to Corporate. c. Arrange for Senior level interaction with Corporate d. Signing of Agreement/ Contract e. Ensure high quality services to corporate clients. f. Arrange for Doctors eyecare talk for corporates. 4. Coordination with Branding Agency : a. Provide them necessary support in terms of information to help them create Patient education programmes. b. Creation of Promotional Packages c. Mass media Advertisement d. Plan and supervise the content of the brochures. e. Drawing innovative Health Check-up plans/ packages to attract patients and corporate. 5. Others : a. Tracking and analyzing information on competitor’s activities, recommend suggestion to team. b. Plan and regulate Marketing department budget c. Ensure that a process is in place for monitoring the productivity analysis of visiting Consultant and referring Physician. d. Visiting Opticians for surgical Patients. e. Maintaining good relationship with the social groups, religious organizations and political groups. f. Identify potential hospitals for tie ups for satellite OPD. g. Keep updated information of doctors , pharmacy and other groups. h. Look for cross promotion activities with big brands. i. Responsible for ATL activities on front of budget and planning. j. Responsible for process leading to a high degree of clinician Engagement. k. Facilitate regular feedback to physicians and other healthcare practitioners on performance and patient care practices. l. Effective implementation of marketing strategies. m. Daily Feedback.

More about this Field Marketing Executive job

Rama Medical College Hospital & Research Centre is aggressively hiring for the job profile of Field Marketing Executive at Kanpur in Lakhanpur locality. Kindly go through the FAQs below to get all answers related to the given job. 1. How much salary can I expect? Ans. You can expect a minimum salary of 10,000 INR and can go up to 20,000 INR. The salary offered will depend on your skills, experience and performance in the interview. 2. What is the eligibility criteria to apply for this job? Ans. The candidate should have completed Graduate degree and people who have 1 to 31 years are eligible to apply for this job. You can apply for more jobs in Kanpur to get hired quickly. 3. Is there any specific skill required for this job? Ans. The candidate should have Basic English skills and sound communication skills for this job. 4. Who can apply for this job? Ans. Only Male candidates can apply for this job. 5. Is it a work from home job? Ans. No, it’s not a work from home job and can’t be done online. You can explore and apply for other work from home jobs in Kanpur at apna. 6. Are there any charges or deposits required while applying for the role or while joining? Ans. No work-related deposit needs to be made during your employment with the company. 7. How can I apply for this job? Ans. Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview. 8. What is the last date to apply? Ans. The last date to apply for this job is 28-Jun-2022. For more details, download apna app and find Full Time jobs in Kanpur. Through apna, you can find jobs in 74 cities across India. Join NOW!