SEO Specialist

Key Responsibilities:

• Develop and implement effective SEO strategies to improve website visibility and search engine rankings.
• Perform On-Page SEO activities including keyword optimization, meta tags, internal linking, content optimization, and schema implementation.
• Manage Off-Page SEO including high-quality link building, outreach, directory submissions, and backlink analysis.
• Conduct regular technical SEO audits to identify issues and improve website performance.
• Diagnose and resolve technical issues such as 404 errors, crawl errors, indexing issues, and site speed optimization.
• Monitor website performance using tools like Google Analytics, Google Search Console, and other SEO tools.
• Plan, execute, and optimize Google Ads (PPC) campaigns for performance marketing.
• Manage and optimize Meta (Facebook & Instagram) Ads campaigns to drive traffic and conversions.
• Track, analyze, and report on SEO and paid campaign performance with actionable insights.
• Stay updated with the latest SEO trends, algorithm updates, and digital marketing best practices.

Required Skills & Qualifications:

• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Hands-on experience in resolving 404 errors and other technical website issues.
• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.
• Practical experience in managing Google Ads and Meta Ads campaigns.
• Understanding of website architecture, crawling, indexing, and ranking factors.
• Basic knowledge of HTML, CSS, and website structure is preferred.
• Strong analytical and problem-solving skills.

Good communication and reporting skills