Job description You will be responsible for generating marketing qualified leads from digital paid and organic media. To be successful you ll require advanced knowledge and experience in SEO, LinkedIn, Google, Bing ads, and/or other digital ad platforms where B2B (IT services) buyers can be targeted. A great first step for making past the shortlist, tangible achievements from your relevant experience. Note: This being an individual contributor role of great measurable accountability, self-driven candidates who excel at SEO and B2B lead generation will be a natural fit. Demonstrable revenue attribution made possible through a quantitative, evidence-based approach is implicit. What You re Accountable For Lead Generation Acquire qualified leads attributed to digital mediums (paid search, paid social, display, video, Organic Via SEO). You are the owner of both, the strategic and the tactical, to deliver your lead targets. Cost-Per-Lead Efficiency Proactively optimise, pause, or redistribute campaign spend to maximise your overall cost-per-lead efficiency. Budget Accuracy Plan and manage media spend across all platforms. Minimise overspend or underspend against spend targets, and make necessary corrections regularly. SEO Developing and implementing effective search engine optimisation (SEO) strategies to gain organic traffic, keywords ranking and its associated business goals. Responsibilities Execute and manage PPC, CPA, CTR, A/B testing (AdWords, LinkedIn & facebook) & retargeting campaigns Configure and maintain ad tracking Collect and analyse data, identify trends and insights to achieve maximum ROI in paid campaigns and SEO Ad copy writing and landing page strategising/user experience Manage the lead generation lifecycle/funnel management Work closely with the content team to ensure DM guidelines are followed across content properties Organise, prepare, and deliver effective meeting agendas, content, and visual reporting to marketing and business leaders Publish monthly report on performance metrics across digital marketing areas/channels

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Pratap Consultant is aggressively hiring for the job profile of Google AdWords Executive at Lucknow in Vineet Khand locality. Kindly go through the FAQs below to get all answers related to the given job. 1. How much salary can I expect? Ans. You can expect a minimum salary of 12,000 INR and can go up to 25,000 INR. The salary offered will depend on your skills, experience and performance in the interview. 2. What is the eligibility criteria to apply for this job? Ans. The candidate should have completed Graduate degree and people who have 1 to 31 years are eligible to apply for this job. You can apply for more jobs in Lucknow to get hired quickly. 3. Is there any specific skill required for this job? Ans. The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job. 4. What are the timings of the job and how many working days are there? Ans. It is a Full Time job having timing from 10:00 AM - 6:30 PM and will have 6 working days i.e., Monday to Saturday. 5. Is it a work from home job? Ans. No, it’s not a work from home job and can’t be done online. You can explore and apply for other work from home jobs in Lucknow at apna. 6. Are there any charges or deposits required while applying for the role or while joining? Ans. No work-related deposit needs to be made during your employment with the company. 7. How can I apply for this job? Ans. Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview. 8. What is the last date to apply? Ans. The last date to apply for this job is 06-Jan-2022. For more details, download apna app and find Full Time jobs in Lucknow. Through apna, you can find jobs in 74 cities across India. Join NOW!