We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will be passionate about digital marketing, possessing a blend of creativity and analytical skills. As a Digital Marketing Specialist at eSytes, you will play a pivotal role in developing and executing strategic digital marketing initiatives to enhance brand visibility, drive traffic, and maximize conversion rates.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve company objectives across various platforms including but not limited to search engines, social media, email, and display advertising.
• Conduct in-depth keyword research, competitor analysis, and market research to inform campaign strategies and optimize website performance.
• Manage and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve targeted KPIs.
• Collaborate with the content team to create engaging and SEO-friendly content for digital channels, ensuring alignment with brand messaging and SEO best practices.
• Monitor and analyze website traffic, user behavior, and campaign performance metrics using Google Analytics and other relevant tools to identify opportunities for optimization and improvement.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing, and proactively recommend innovative strategies to drive continuous improvement.
• Work closely with cross-functional teams including web development, design, and sales to ensure alignment and consistency in brand messaging and customer experience.
• Provide regular reports and insights on digital marketing performance to key stakeholders, highlighting successes, challenges, and opportunities for improvement.