Objectives of this role

• Support marketing director in delivering effective programs that achieve company and client objectives
• Assist with initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support
• Support the development of sales and marketing materials, adapting scopes, timelines, and deliverables for maximum benefit
• Build skill set and engage in ongoing education for the company

Responsibilities

• Collaborate with team members to execute sales and marketing campaigns by leading brainstorming sessions for internal and external projects
• Meet with clients to plan and implement marketing campaigns for brand building and lead generation, aligning with overall company goals and sales targets
• Help gather and analyze data to reach insights about brands, competitors, and trends
• Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
• Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals
• Measure and report performance of marketing campaigns, gain insights, and assess against goals