We make sense of data and drive your business forward.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.  Our expertise in transformation, data science, and change management helps make businesses more efficient and effective, improve customer relationships, and enhance revenue growth. 

At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

Position Title

Lead Assistant Manager, Marketing
  (Campaign Specialist)

Function

 Growth Office - Marketing

Reports to

Senior Marketing Manager

Permanent/Temporary

Temporary

Span of Control

Yes

Location

India

 Role Overview

EXL is seeking a Lead Assistant Manager who will manage and deliver programmatic omni-channel marketing campaigns supporting EXL’s Demand Generation program for the Insurance business unit (BU). This individual will be responsible for executing GTM strategies, and solution/product launches, and delivering priority account-based marketing (ABM) programs and campaigns with a focus on the Insurance vertical.

In this role, you will support demand generation strategies, evaluate the latest enterprise marketing strategies, growth technologies, experimenting with and optimizing different tactics, and striving to consistently meeting or exceeding pipeline and revenue goals. You will own buyer engagement across all marketing channels, including ABM, email, digital programs, and events. 

You’re a curious problem solver who can bring big ideas to life. You’re creative and scrappy but can navigate a large organization with ease. You’re agile and adaptable but work with precision to ensure we deliver top-notch marketing campaigns and customer experiences.  If you are a revenue-centric marketer who thrives on growth and scaling a modern B2B marketing enterprise, this is the role for you.  
 

Key Responsibilities:

• Works collaboratively with Portfolio and Industry Marketing teams to create Campaign Briefs and gather supporting materials for submission and approval.
• Leverages Campaign Briefs to support the creation of assets, coordinates the orchestration and activation of assets, and liaisons with cross-functional teams to ensure alignment, accuracy, and approvals.
• Supporting and managing activities include but are not limited to outbound email, paid digital, remarketing, content syndication, social, events, webinars, automated nurture programs, and other industry-leading marketing tactics.
• Capable of independently managing one-time projects, ad hoc BU requests, or ABM support with minimal guidance and direction.
• Cross-functional department liaison responsible for coordinating assets such as but not limited to landing pages, social media posts, target audience lists, SEM/SEO ad copy, microsites, emails, and sales support to execute campaigns, programs, or individual tactics.
• Responsible for monitoring and reporting campaign results; proactively provides actionable recommendations for optimizations. 

Education Requirements

Bachelor’s degree, in a business-related discipline

Aa

Experience

• 4+ years of lead generation campaign management, proven results, agency and vendor management experience
• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.  Strong bias to action and outcomes
• Understanding of campaign performance metrics, data management, and success parameters
• Strong written, verbal, and interpersonal communication skills required.
• Experience working with different stakeholders across the entire campaign lifecycle. This involves internal stakeholders and external agencies.
• Strong understanding of marketing principles, including pragmatic marketing, B2B marketing, solution marketing, the buyer journey methodology, buyer/customer personas, and content marketing strategies