SEO Executive

We are looking for a highly skilled and results-driven SEO & Digital Ads Specialist to manage our online presence, improve website rankings, and run effective paid advertising campaigns across Facebook Ads and Google Ads. The ideal candidate should have strong analytical skills, hands-on experience with digital marketing platforms, and the ability to create strategies that drive high-quality traffic, leads, and sales.

Key ResponsibilitiesSEO (Search Engine Optimization)

• Conduct keyword research and create SEO strategies to improve organic rankings
• Optimize website content, landing pages, blogs, and meta tags
• Perform technical SEO audits and fix issues related to speed, indexing, and structure
• Build high-quality backlinks and manage off-page SEO activities
• Track website analytics and prepare performance reports

Facebook Ads Management

• Create, manage, and optimize Facebook and Instagram ad campaigns
• Research audience targeting and develop creative ad strategies
• Monitor ad performance, analyze insights, and optimize for best ROI
• Develop retargeting strategies for engagement and conversions
• Collaborate with the content team for creatives and ad copies

Google Ads Management

• Set up and manage Google Search, Display, Video, and Performance Max campaigns
• Conduct keyword research for PPC campaigns
• Optimize Quality Score, CTR, CPC, and conversions
• Monitor analytics, bid adjustments, and campaign structure
• Prepare monthly reports and insights for improvements

Required Skills

• Strong knowledge of SEO tools (Google Search Console, Google Analytics)
• Expertise in Facebook Ads Manager and Google Ads dashboard
• Understanding of website analytics and tracking (UTM, GA4)
• Ability to create result-oriented digital marketing strategies
• Good communication and reporting skills

Qualifications

• Bachelor’s degree or related field
• Minimum 1–1.5 years of experience in SEO and Paid Ads
• Certifications in Google Ads or Facebook Ads (preferred)