Social Media Specialist

We are looking for a creative and performance-oriented Social Media Specialist who can plan, execute, and scale content across Instagram, Facebook, LinkedIn, YouTube & other platforms to generate leads, build brand authority, and drive sales.

🔥 Key Responsibilities

📲 Content Strategy & Planning

• Develop monthly social media content calendar
• Plan reels, carousels, static posts, stories & ad creatives
• Align content with sales targets (plots, villas, second homes, resorts)
• Create festival campaigns & launch announcements

🎥 Content Creation

• Shoot & edit reels (property walkthroughs, site visits, testimonials)
• Write engaging captions with strong CTA
• Create trend-based content for higher engagement
• Coordinate with graphic designer & video editor

📊 Performance & Analytics

• Track reach, engagement, CPL & conversions
• Optimize content based on analytics
• Work closely with performance marketing team
• Generate weekly & monthly reports

💼 Lead Generation Focus

• Create high-converting ad copies
• Optimize bio, landing pages & CTA funnels
• Run DM campaigns for inquiries
• Convert social engagement into site visits

🎓 Required Skills

• 1–3 years experience in social media marketing
• Experience in Real Estate / Hospitality preferred
• Strong understanding of Instagram & Facebook algorithms
• Basic knowledge of Meta Ads
• Canva / Photoshop knowledge
• Reel editing (CapCut / VN / InShot / Premiere Pro)
• Copywriting skills (Hindi + English preferred)