Sales Executive – Beverage Industry

To drive sales growth by effectively managing the complete distribution chain including super stockists, distributors, retail outlets, and B2B clients, ensuring maximum market coverage and product availability.

Sales Chain Responsibility The Sales Executive handles the full flow of goods:

Company → Super Stockist → Distributor → Retail Point → Consumer, along with B2B sales

Key Responsibilities

• Manage and develop super stockists and distributors for efficient stock flow and coverage
• Ensure product availability at retail points
• Drive secondary sales by increasing retailer engagement and outlet coverage
• Generate B2B sales through tie-ups with hotels, cafes, and institutions
• Monitor stock levels, order cycles, and timely delivery across the chain
• Execute promotional activities and maintain strong product visibility
• Track competitor activities and provide market feedback
• Ensure timely collections and maintain financial discipline

Sales Growth Focus

• Sales Growth FocusIncrease numeric and weighted distribution
• Achieve monthly and quarterly sales targets
• Expand into new markets and add new outlets
• Build strong relationships with channel partners

Requirements

Graduate with 2–5 years of FMCG/beverage sales experience, strong communication, and field sales skills.