Digital Marketing Manager

📄 Job Title: Digital Marketing Manager – Real EstateLocation: Navi Mumbai / Mumbai

Industry: Real Estate (Residential / Township Projects)

Experience: 4–8 Years

🎯 Job SummaryWe are looking for a strategic and result-driven Digital Marketing Manager to lead online marketing initiatives for residential and township projects. The role involves planning and executing digital campaigns, managing lead generation, optimizing performance marketing, and driving brand visibility across digital platforms.

• 🔑 Key Responsibilities📊 Digital Strategy & Campaign ManagementDevelop and execute digital marketing strategies for real estate projects.
• Plan and manage paid campaigns across platforms including Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
• Optimize campaigns to achieve maximum lead generation within CPL targets.
• 📈 Performance MarketingMonitor campaign performance and analyze key metrics such as CPL, CTR, conversion rate, and ROI.
• Continuously optimize ad creatives, targeting, and budgets.
• 🌐 Website & Landing Page OptimizationManage project websites and landing pages.
• Improve conversion rates through CRO strategies.
• Coordinate with developers for pixel tracking, analytics, and automation.
• 📱 Social Media MarketingDevelop content strategy for brand awareness and project promotion.
• Oversee social media channels including Facebook, Instagram, LinkedIn, and YouTube.
• 🧲 Lead ManagementEnsure smooth integration between digital campaigns and CRM systems.
• Coordinate with pre-sales and sales teams to monitor lead quality and conversions.
• 🎨 Creative & Content CoordinationWork with design and content teams to create impactful marketing creatives.
• Ensure consistent branding across all digital channels.
• 🎓 Required SkillsStrong expertise in Google Ads, Meta Ads, and performance marketing.
• Experience in real estate lead generation campaigns.
• Knowledge of Google Analytics, GTM, and tracking tools.
• Understanding of CRM systems and lead funnel management.
• Strong analytical and reporting skills.
• ⭐ Preferred SkillsExperience in township or large-scale project marketing.
• Knowledge of property portals (99acres, Magicbricks, Housing).
• Experience managing large digital marketing budgets.
• Video marketing and YouTube ad experience.