Digital Campaign Management Analyst

Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively. Key Responsibilities: 1. Campaign Management: o Set up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.). o Ensure proper targeting, scheduling, and creative deployment for optimal campaign delivery. o Manage creative assets and ad trafficking, ensuring the correct formats and specifications are used. o Work closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics. o Troubleshoot and resolve campaign issues related to delivery, tracking, and ad quality. 2. Technical Setup & Troubleshooting: o Perform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors. o Troubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems. o Coordinate with vendors or partners to resolve any issues impacting campaign delivery. 3. Client Servicing: o Collaborate with account managers/clients, and internal teams to align campaign objectives with ad execution. o Communicate with Internal & External teams to ensure a smooth campaign delivery takes place. o Excellent written and verbal communication skills for internal and client-facing interactions o Good at articulating the problems/challenges in simple words o Proactive in identifying issues/challenges and use the technical knowledge to suggest solutions 4. Reporting & Analysis: o Create campaign performance reports and actionable insights to clients and stakeholders. o
What are we looking for? o Help with the analysis of campaign data to identify trends, opportunities, and areas for improvement. 5. Platform Expertise: o Stay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc) o Maintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools 6. Quality Assurance: Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: • Education: Bachelor’s degree or Preferred in Marketing, Advertising or related field. • Experience: 2-3 years of experience in Campaign Management or Ad Operations or Digital marketing. • Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc). • Attention to Detail: Strong ability to manage and optimize campaigns with a focus on precision and accuracy. • Analytical Mindset: Strong data analysis skills and comfort with numbers to make informed decisions. • Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions. • Problem-Solving: Ability to troubleshoot and resolve issues in a timely and efficient manner. Preferred Skills: • Experience in Video, Audio, Mobile, or Display advertising. • Knowledge in Microsoft Excel is must. • Excellent written and verbal communication skills for internal and client-facing interactions. • Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point. Work Environment: • Working with dynamic team. • Work from office or Hybrid depending on project requirements • The role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week off’s
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shifts